When the economy falters, small businesses are often forced into survival mode. It becomes a question not just of cutting costs, but of making every customer touchpoint matter more than ever. A company’s website—often the first and sometimes only place customers engage—can no longer afford to be passive or purely informational. During downturns, an effective website transforms into a frontline worker, hustling to attract, retain, and reassure every visitor who lands on it. Lead With Clarity, Not
In boardrooms and open-plan offices across the country, a quiet struggle is unfolding. Leaders know that collaboration drives innovation and performance, but many still find themselves asking why their teams feel fragmented or slow to move together. The truth is, collaboration does not just happen because you preach about it during town halls or paste a few motivational posters on the walls. It grows from the way leaders set the tone, create spaces for trust, and listen more than they talk. Start by